Different Anti Aging Creme For European Women
Are European women’s requirements for anti aging creme different from American women’s requirements? Estee Lauder thinks so and will be launching anti aging products specifically targeted to women in Europe.
The first of which will be the Revitalizing Supreme Global Anti-Aging Creme, the first such product targeting European women.
Women’s Wear Daily said that research done in Europe found such differences that this specific anti aging creme was born just to cater to those different requirements:
“According to WWD, Estee Lauder found European women to be “active and pragmatic”:
“She considers aging as a natural process and doesn’t identify a specific problem linked to her skin,” said Raffaella Cornaggia, [Estee Lauder's regional marketing director]. “She is not obsessed by beauty or by wrinkles. However, when she begins to notice certain changes in her skin, she wishes to delay them. She favors simplicity in her skin care, as well. In short, she seeks a complete solution.”"
So are European women really that different from American women?
From this study, the American woman comes out more obsessed and paranoid about even the slightest signs of aging – such as worrying about small laugh lines and crow’s feet – but according to a study conducted by Mama Mio as part of a “Summer Confidence” research:
“When asked how they felt about their overall body image, 15 percent of American women gave the positive response, “I was made to be naked,” while only one out of ten UK women felt so sure. And when it comes to feeling beach-ready? 30 percent of American women said they felt happy in a bikini, while only 12 percent of British women felt the same way.”
According to Mama Mio, it seems American women are more confident than their British counterpart. After polling 8,000 women, the study found that 35% of American women “loved their boobs” whilst only 20% of the British women loved theirs.
When asked the same question about their butts; 30% of American women loved theirs whilst only 20% of British women loved their behinds.
Now I have to add here that reported on 26 November 2011 in the Independent newspaper, figures released by the European Commission showed that “nearly a quarter (23.9 per cent) of women in the UK were obese in 2008/09, when the data was recorded.” British men were not fat behind at 22.1%. In fact, British women are now the fattest in Europe which could explain the disenchanted body image British women have of themselves in general.
At the end of the day, all women want to delay the signs of aging – some may obsess about it more than others but who wouldn’t want a good anti aging creme just to delay the inevitable slightly longer?


